June 5, 2024

Microsoft Copilot Elevates Display Ads with Advanced AI Solutions

Microsoft's Copilot has expanded its AI-driven capabilities to include the creation of display ad banners, streamlining asset creation and saving marketers time. Utilizing a landing page URL, the tool automatically generates recommended image and copy assets. This new feature aims to focus advertisers' efforts on strategy rather than production, joining a suite of other AI-assisted ad types including Performance Max, Responsive Search, and Native ads.