May 18, 2024

Copia Global E-commerce Startup Faces Grave Uncertainties, Considering Mass Layoffs or Closure

Kenyan e-commerce startup Copia Global is contemplating drastic actions amid uncertainties, such as laying off over 1000 employees or potentially shutting down the business. CEO Tim Steel highlighted the need to cut costs, despite significant funding rounds. The company already laid off 700 employees and ceased Uganda operations in 2023, reflecting broader challenges in the Kenyan e-commerce sector.