At the age of 24, Lufefe Nomjana came up with a plan to add spinach to foods consumed daily, like bread. He realised that a lot of people in his neighbourhood were obese, yet malnourished! They consumed a lot of food that although it filled their stomachs, did not provide nourishment to their bodies. It was typically cheap food that had high volumes. This created all kinds of lifestyle maladies, such as diabetes and even cancer.
Spinach King was established in 2011 by Lufefe Nomjana, from the RAA UCT graduate school of business. The aim of the company is to promote the consumption of spinach by producing innovative spinach products. Spinach contains all six major classes of nutrients and it is one of the most highly affordable vegetables in the world. Spinach King wants to make this nutritious product more easily accessible.