At the age of 24, Lufefe Nomjana came up with a plan to add spinach to foods consumed daily, like bread. He realised that a lot of people in his neighbourhood were obese, yet malnourished! They consumed a lot of food that although it filled their stomachs, did not provide nourishment to their bodies. It was typically cheap food that had high volumes. This created all kinds of lifestyle maladies, such as diabetes and even cancer.